Welcome to UMAMI Arena 2027
Present your products at Norway’s leading trade fair for the food and beverage industry in Lillestrøm (Oslo) and become part of a strong joint German presence in one of the most attractive markets in the Nordics!
Why join the German Pavilion?
The German Pavilion, organized by the German-Norwegian Chamber of Commerce, provides a professional, visible, and efficient platform for German companies seeking to expand their business in Norway.
Your benefits at a glance:
- Strong “Made in Germany” branding within a joint pavilion
- Direct access to Norwegian buyers and decision-makers
- High visibility at a leading Nordic industry event
- Turnkey stand solution – focus on business, not logistics
- On-site support from AHK Norway before, during, and after the fair
The German Pavilion is ideal for:
- Producers and manufacturers of food & beverages
- Export-oriented SMEs and established brands
- Companies seeking distribution partners in Norway
- Businesses looking to test the Nordic market
Your stand package (Turnkey Solution)
We provide a ready-to-use exhibition setup so you can focus on presenting your products and building connections.
Included in your package:
- Approx. 6 m² stand space
- Pavilion branding and joint promotion
- Basic furniture and lighting
- Shared storage room
- Drinks and snacks for exhibitors
- Access to networking area & Get-Together
- Full support from the German-Norwegian Chamber of Commerce
Price: approx. EUR 5,000 (complete pavilion package)
How to register
Interested in joining the German Pavilion? Fill in the form below and send it to our trade fair representatives (contact details at the bottom of the page 👇).
About UMAMI Arena
UMAMI Arena is the number one meeting place in the Nordics for the food and beverage industry.
There, you can expect a highly targeted audience of buyers and decision-makers from hospitality and retail. The trade fair features dedicated exhibition areas such as BAREN – cider, beer, wine & spirits, WINE STREET & BEER BOULEVARD, or Norway’s official Bartender of the Year championship.
This is where trends are set, partnerships are formed, and products gain visibility in the Norwegian market.
The Umami Arena trade fair is taking place at Norway's largest exhibition center, NOVA Spektrum in Lillestrøm, near Oslo.
UMAMI Arena / NOVA Spektrum
Secure your spot now!
Join us at UMAMI Arena 2027 and position your company at the heart of the Norwegian food & beverage market.
Download the registration form, complete it, and send it to our trade fair team; contact details below 👇 We will guide you through the entire process and support you every step of the way.
We are looking forward to welcoming you to the German Pavilion!
