Information:
Date:
3. December 2026, 10.00 - 10.45 am
Format:
Online
Fee:
Participation free of charge
Language:
English
Registration:
You're Exhibiting. But Will They Notice?
Discover promotional opportunities to increase your visibility before and during a trade fair.
Exhibiting at a trade fair is a significant investment. While companies often spend considerable time and resources planning their stand, they may overlook the many opportunities available to promote their participation and stand out from the crowd.
From exhibitor profiles and visitor invitations to advertising, sponsorship packages, branding opportunities and lead generation, trade fairs offer a wide range of tools and services to increase visibility, connect with the right visitors and get more value from your participation – before, during and after the event.
But what is available, and how can exhibitors take advantage of these options?
In this webinar, an expert from Messe Düsseldorf, representing the German trade fair industry, will provide practical advice on how exhibitors can make better use of the digital tools, marketing opportunities and services available to increase visibility, connect with visitors and generate leads. Drawing on Messe Düsseldorf's experience, the webinar will provide inspiration and ideas that exhibitors can apply to their own trade fair participation, both in Germany and internationally.
Beyond the stand
- How to build visibility before, during and after the trade fair
- Digital tools that help visitors discover your company and products
- Visitor invitations and opportunities for targeted networking
- Marketing, branding and sponsorship opportunities
- Lead generation and how to measure the results of your trade fair participation
Who should attend?
- Companies exhibiting or planning to exhibit at national or international trade fairs
- First-time and experienced exhibitors looking to get more value from their participation
- Marketing, sales and business development professionals
- Companies seeking new ways to increase visibility and attract attention at trade fairs
The speaker
Anne von Reis works on digital projects for exhibitor and visitor services at Messe Düsseldorf. She focuses on how exhibitors can build visibility, connect with the right audiences and make the most of digital services before, during and after a trade fair.
About the Trade Fair Academy
Our Trade Fair Academy supports companies in navigating international trade fairs. Through webinars, insights and expert guidance, the academy provides practical knowledge on how trade fairs can be used as powerful platforms for international growth, networking and market access. Through the Trade Fair Academy, we share useful tips, practical checklists and relevant updates to help you get the most out of your trade fair appearance.
