Information
Date:
10. September 2026, 10.00 - 10.45
Format:
Online
Registration:
Opening oon
Fee:
Participation free of charge
Language:
English
Germany is widely recognized as the world’s leading trade fair location. Every year, hundreds of international exhibitions bring together companies, decision-makers and innovators from across the globe.
But what makes Germany such a strong platform for international business? And what role do Nordic companies, including Norwegian exhibitors and visitors, play in this ecosystem?
Join this webinar to gain exclusive insights into the latest facts, statistics and trends shaping the German trade fair landscape.
This is what we will talk about:
- Germany as the number one global trade fair hub
- Current international participation trends
- Exhibitor and visitor statistics from Norway and the Nordic region
- Key findings from recent AUMA industry surveys and reports
- Emerging trends and developments in the global trade fair industry
The presentation will last 20–30 minutes, followed by a live Q&A session where participants can ask questions and discuss practical implications.
About the Speaker:
Max Reichert, Manager Business Insights, AUMA – Association of the German Trade Fair Industry
Max Reichert has been working as Business Insights Manager at AUMA since January 2024. With roots in the world of digital media and streaming, he now brings fresh perspectives into the trade show industry. Combining a background in communication studies with a strong interest in data and trends, he focuses on how trade shows in Germany can evolve as platforms for growth and innovation in the years ahead.
About the Trade Fair Academy
Our Trade Fair Academy supports companies in navigating international trade fairs. Through webinars, insights and expert guidance, the academy provides practical knowledge on how trade fairs can be used as powerful platforms for international growth, networking and market access. Through the Trade Fair Academy, we share useful tips, practical checklists and relevant updates to help you get the most out of your trade fair appearance.
